Many businesses spend the whole year preparing for this one event. An event that can make the entire year worth and determine the success for the whole business. That event is Black Friday or if your business is 100% online Cyber Monday.
Black Friday and/or Cyber Monday are huge for any business so in the time leading up to the event you need to prepare and get ready for when it happens.
Here is a list of the recommendations we bring to our clients every year around this time.
Make Sure you Website can Handle Mobile Devices
As we had stated many times, more than 60% of the traffic online is done in mobile devices. If you are not ready to display your site property on phones and tablets, it is time to think about it. Get on your phone and browse your own site.
Think like a visitor. Check each area of your website. Are there any areas that could be improved? Is it easy to find your way around? Is there something that is not clear or well-presented? If you think you notice anything slightly out of place, you can be sure that your customers will see it too.
Use Discounts, Coupons, and Deals to get your Clients motivated and on your site.
Create all the discounts and deals you plan on having on your website, ready to be used by your clients. If you created a website with us you will know that you can create coupons, discounts, and deals based on time and date.
Get them ready and start distributing them. Just make sure you promote them to be used on the date you selected and get ready. There is never too many deals or too many coupons.
Don't think about it as a way you are losing money. This is a great way to promote your products and services and even though your gain percentage is not as great as a full price, many of your customers will remember your services and products for a long time and will tell anyone about the great deal they got from you. Keep that always in mind.
Make sure your hosting plan can handle a lot of traffic well.
One of the most significant problems with any promotion is how the server hosting your site will behave. Call your hosting and tell them how much traffic you are expecting (multiplied by 2). They will appreciate the forewarning and make sure your site can handle the traffic as well it should.
Start Promoting your Deals and coupons in Social Media and Newsletters
Social Media is the best place for you to promote your deals. Make some beautiful images and give your discount codes away. Just make sure you promote them to be used as Black Friday and/or Cyber Monday deals. People will save your posts and emails and will remember your business name even after the event is past.
Don't be afraid of creating some outrageous deals. Remember, as long you are not losing money you are gaining. And gaining a lot more than money.
Prepare a few good ads to Advertise on Facebook and Instagram
Paid advertising is targeted to reach people you don't have on your lists or people that never heard from you before. Create these ads and make sure your best deals are on it. Nothing is more fascinating than Facebook or Instagram displaying GREAT deals on products you are interested in (if you know what I mean).
It is a saving game for your future clients, and that is the feeling they are looking to fulfill. With that in mind create your ads and make sure they reach as many people as possible.
Conclusion
Black Friday and Cyber Mondays mark the beginning of the holiday season, the more people get to know you now the more people will potentially come back for Christmas and New Year deals and translates to more you sales for you. As I said before, many of the most prominent business make their year's worth of revenue in just this event so why would you not take full advantage of it as well?
If you have any question about how to implement the above recommendations just give us a call and one of our advertising experts will guide you thru the entire ordeal and make sure you get started on this YEAR EVENT with the right spirit, andin the right direction. You can contact us here or give us a call at 305.386.9003. Cheers!
